Farming: Your Route to Market Domination

BY

Bobbi Pronin

.

January 17, 2024

An agent using her smartphone

How nice would it be to establish yourself as the go-to real estate agent in your area; to build and maintain relationships in a specific neighborhood that help you capture more leads and more business? 

It doesn’t have to be a pipedream. Most agents know that a proven way of doing that is through farming – a prospecting strategy that involves marketing yourself to a neighborhood in a way that raises awareness of your brand, captures leads, and earns referrals that lead to more closed transactions. 

But developing a farming plan and putting it into action – choosing the right neighborhood, and successfully managing your market activity can be a daunting task. That's why we have launched Live Farm Pro – an easy-to-use guide to finding your farming area using real-time marketing analytics to advantage.  

Available on desktop and mobile app, Live Farm Pro is designed to retrieve real-time property information and market-edge analytics. It can help you access property profiles and homeownership data and use market-edge analytics to find and manage your most lucrative farming areas.  

Live Farm Pro gives you the advantage of: 

  • Live area farm analytics 

  • Turnover rates 

  • Likely mover data 

  • Online marketing and CRM integrations 

  • Life event data 

Don’t waste another day without a competitive edge. Contact your title representative for more information on Live Farm Pro. 

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This material is meant for general illustration and/or informational purposes only. Although the information has been gathered from sources believed to be reliable, no representation is made as to its accuracy. This material is not intended to be construed as legal, tax or investment advice. You are encouraged to consult your legal, tax or investment professional for specific advice. 

About Bobbi Pronin 

Bobbi Pronin is an award-winning writer based in Orange County, Calif. A former news editor with more than 30 years of experience in journalism and corporate communications, she has specialized in real estate topics for over a decade. 

Bobbi is not an employee of Anywhere Integrated Services or affiliated with its title companies.     

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